Achieving gender balance requires more than recruitment programs—it demands systemic change in how we develop, support and retain women across all roles. 

We've implemented inclusive recruitment practices that actively source diverse talent and eliminate biases in hiring processes. 

To support career development, we ensure at least 50% of participants in Kinetic's leadership and training programs are women, providing equal opportunities for career advancement and mentorship. 

Since 2022, we've invested over $4 million in upgrading amenities, facilities and breakout areas for women across our network. These physical improvements to depots and offices built in eras when few women worked in transport demonstrate our practical commitment to making our workplaces welcoming for all. 

Since 2022, Women Up Front has been our flagship training program for increasing female participation in bus driving roles. 

The program provides women who have excellent customer service skills but no heavy vehicle experience with paid training to become fully qualified bus drivers within four weeks. 

Since its inception, Women Up Front has successfully brought hundreds of women into driving roles, creating tangible change in depot gender ratios. In 2024, we proudly expanded this successful program to New Zealand, further demonstrating our Australasia-wide commitment.